SBS-modified asphalts became popular. Bitumen modification with Kraton D polymers delivered improved durability and resistance to rutting and low-temperature cracking.

Kraton SBC became the most widely used thermoplastic elastomers in soft touch overmolding market due to wide hardness range, ease of colorability, good UV stability and low polarity.

Soft touch compounds based on Kraton rubber caught on for all types of end-use products including grips for sporting goods, power tools and personal care items.

High styrene SBS (75 percent styrene) series was commercialized for clear rigid packaging and polystyrene modification

Latex version of anionically polymerized polyisoprene was introduced for glove and medical applications.