{"id":682608,"date":"2026-07-29T10:20:03","date_gmt":"2026-07-29T15:20:03","guid":{"rendered":"https:\/\/kraton.com\/?post_type=newsroom&#038;p=682608"},"modified":"2026-07-29T10:20:03","modified_gmt":"2026-07-29T15:20:03","slug":"paper-isnt-disappearing-it-is-evolving","status":"publish","type":"newsroom","link":"https:\/\/kraton.com\/ja\/newsroom\/paper-isnt-disappearing-it-is-evolving\/","title":{"rendered":"Paper Isn\u2019t Disappearing. It Is Evolving."},"excerpt":{"rendered":"<p>For years, the narrative around paper has\u00a0followed a familiar\u00a0pattern. As digital channels continue to grow, paper declines.\u00a0It is a simple idea, but it does not reflect the full story. Across global markets, the paper industry is not retreating, but rather evolving. Companies are modernizing operations, investing in new capabilities, and adapting to meet the changing demands. The result is not a shrinking industry, but one that is repositioning itself for long term relevance.<\/p>","protected":false},"author":1,"featured_media":682656,"parent":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","wds_primary_article-type":0,"wds_primary_markets":0,"wds_primary_products":0},"article-type":[17],"markets":[21,22,29,30,45,47,55,65,75],"products":[],"class_list":["post-682608","newsroom","type-newsroom","status-publish","has-post-thumbnail","hentry","article-type-knowledge-center","markets-adhesives","markets-agrochemicals","markets-cleaning","markets-coatings","markets-inks","markets-lubricants","markets-oilfield-chemicals","markets-road-markings","markets-tires"],"acf":[],"taxonomy_info":{"article-type":[{"value":17,"label":"Knowledge Center"}],"markets":[{"value":21,"label":"Adhesives"},{"value":22,"label":"Agrochemicals"},{"value":29,"label":"Cleaning"},{"value":30,"label":"Coatings"},{"value":45,"label":"Inks"},{"value":47,"label":"Lubricants"},{"value":55,"label":"Oilfield Chemicals"},{"value":65,"label":"Road Markings"},{"value":75,"label":"Tires"}]},"featured_image_src_large":["https:\/\/kraton.com\/wp-content\/uploads\/2026\/07\/Pine-Forest-iStock-1173733640-1024x682.jpg",1024,682,true],"author_info":{"display_name":"Amanda","author_link":"https:\/\/kraton.com\/ja\/author\/amanda\/"},"comment_info":"","_links":{"self":[{"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/newsroom\/682608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/newsroom"}],"about":[{"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/types\/newsroom"}],"author":[{"embeddable":true,"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/media\/682656"}],"wp:attachment":[{"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/media?parent=682608"}],"wp:term":[{"taxonomy":"article-type","embeddable":true,"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/article-type?post=682608"},{"taxonomy":"markets","embeddable":true,"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/markets?post=682608"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/kraton.com\/ja\/wp-json\/wp\/v2\/products?post=682608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}